In opposition to his campaign’s support of the platform and outreach to influencers, President Joe Biden signed legislation that may outlaw TikTok in the United States. Regardless, his campaign intends to remain on the app.
During a campaign trip at a public golf course in Michigan last month, President Joe Biden displayed his putting skills. The scene was recorded and shared on TikTok.
Driven indoors by a downpour, he faced off against Hurley “HJ” Coleman IV, 13, in a putt competition on a practice mat. With the title, “I had to sink the rebuttal,” the Coleman family uploaded a video of the event to the app, showing Biden making a putt and the teenager making his own shot in reply.
The president was stranded outdoors, as were the network television cameras that usually follow him.
While his campaign has embraced the site and attempted to collaborate with influencers, Biden signed legislation on Wednesday that may outlaw TikTok in the United States. Researchers have determined that a third of Americans under 30 rely on the app as their major news source, and the president is already facing backlash from some ardent users of the app, who are already finding it difficult to retain their earlier support from younger voters.
“The Biden administration’s support for the TikTok ban and its use of the platform for political campaigning is fundamentally hypocritical,” said Kahlil Greene, a TikTok user with over 650,000 followers and a reputation as the “Gen Z Historian.”
“I believe it shows that he and his people are aware of the significance and power of TikTok.”
The Biden campaign refutes the notion that White House policy runs counter to its political agenda and defends its strategy.
Rob Flaherty, the deputy manager of Biden’s reelection campaign and former head of the White House’s Office of Digital Strategy, stated, “We would be foolish to write off any place where people are getting information about the president.”
According to Flaherty, TikTok has grown in prominence ever since Biden’s team established connections with the platform’s influencers during the 2020 race, “growing as an internet search engine and driving narratives about the president.”
In addition to sites like WhatsApp, Facebook, Instagram, and YouTube, the Biden campaign claims that TikTok is only one of many venues where potential supporters can view its video. It claims that the increasingly fragmented modern media landscape demands that it reach voters where they are.
In addition to creating original TikTok material, it also drew from regular people who communicate with the president. This includes Coleman’s putting video and a post from a family who ate fries and other food items from the Cook Out fast food business during Biden’s most recent visit to Raleigh, North Carolina.
Critics of TikTok claim Beijing has harmful influence over American narratives because to its ownership by the Chinese business ByteDance, and Beijing may also have access to user data in the United States. National-security regulations in China provide the governing Communist Party broad control over private enterprise; nevertheless, the United States has not disclosed any proof that the Chinese government has controlled the app or coerced ByteDance to follow its orders.
ByteDance would have to sell the app to a US corporation within a year of Biden signing the bill, or else it would be banned nationwide. ByteDance has vowed to sue, claiming the law is unconstitutional under the First Amendment.
The likely Republican nominee, former President Donald Trump, tried to outlaw the TikTok app by an executive order while he was in office, but ByteDance didn’t sell the software, so Trump is now openly opposed to the prohibition.
The White House does not have an official TikTok account, and in December 2022, Biden blocked the app from being used on the majority of federal devices. On the eve of this year’s Super Bowl, however, the Biden campaign also formally joined TikTok as the president chose to use the site to disseminate political messaging rather than participate in a customary gameday TV interview.
In 2022, over twenty-two influencers on the app participated in a virtual briefing hosted by former White House press secretary Jen Psaki to discuss the U.S. strategy to Ukraine. The meeting was later mocked on “Saturday Night Live.”
Numerous more comparable gatherings have occurred, such as the watch party for the State of the Union in March and the influencer party held at the White House during the Christmas season last year. In addition to former presidents Barack Obama and Bill Clinton, Biden hosted a $26 million campaign fundraiser at Radio City Music Hall in New York. Guests engaged with Biden at an influencer happy hour and an after-party.
Karine Jean-Pierre, press secretary for the White House, stated that the law signed by Biden “is not a ban.” This relates to the security of our country. The White House isn’t stating, she continued, “that we do not want Americans to use TikTok.”
There are 170 million TikTok users in the United States, and according to a Pew Research Center survey published in November of last year, over 33% of American people under 30 routinely get their news from the app, compared to 14% of all adults.
TikTok in the USA:
According to a January AP-NORC survey, Americans under 30 are more inclined than American adults as a whole to be against outlawing the use of TikTok in the country. 35% of American adults are against it, compared to nearly half of 18 to 29-year-olds.
Nearly half of American adults (i.e., 44% of those between the ages of 18 and 29) reported using TikTok at least once a day. Of the 18 to 29-year-old demographic, 28% use TikTok “several times a day,” and 7% claim they use it “almost constantly.”
top priorities Approximately $1 million is being spent this year by USA, a prominent Democratic super PAC, to support over 100 TikTok influencers who create pro-Biden video before November. USA sees these activities as an extension of conventional organizing and messaging campaigns.
According to Danielle Butterfield, executive director of Priorities USA, even if TikTok is finally banned, the majority of its influencers are on other platforms that could still accept their material, namely YouTube and Instagram.
According to Butterfield, who served as Hillary Clinton’s 2016 campaign deputy director of digital advertising, “TikTok users are online generally and that’s a lot of different places.”
Meanwhile, Biden’s reputation among youth has diminished. According to an AP-NORC survey taken in March, around one-third of those under 30 are satisfied with how the president is performing his job, which is a significant decrease from the approximately two-thirds who were satisfied when he first took office.
Greene attended Yale to study history, became the first Black student body president there, and graduated in 2022. He met Vice President Kamala Harris and Vice President Joe Biden at a West Wing event for the Inflation Reduction Act, a comprehensive health care and green energy package, which he attended as an influencer in the past. He also attended a Juneteenth celebration.
But according to Greene, he started blogging on Biden’s support of a broad 1994 criminal bill that activists have long said was a factor in the disproportionate incarceration of ethnic minorities. This was roughly a year ago. In addition, he lambasted the current Biden government for having “no specific policy made for Black Americans.”
Since then, Greene claims he has stopped receiving more broad emails from the Biden administration, but those “creators who fell in line, who are less critical” have continued to be invited to more intimate gatherings.
Biden’s deputy campaign manager, Flaherty, stated that certain content producers who collaborate with the campaign have expressed worries about laws requiring divestment, and that the campaign has compensated influencers in certain situations, such as when their work has been included in advertisements. However, he doesn’t think it will significantly affect Election Day.
Flaherty stated, “I don’t think young voters will use TikTok to cast their ballots.” “They’re going to cast votes on topics that are discussed elsewhere as well as on TikTok.”
However, Greene claimed that the TikTok divestment legislation, together with young voters’ dissatisfaction with the Biden administration in other areas, including its handling of the Israel-Hamas war, portend electoral difficulties for Biden.
“It is impossible for me to overstate the extent to which that intensifies the outcry and the discontent that individuals already feel,” he declared.
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